Hiring a high-profile architect used to be all it took to sell a new building. But now buyers want to see the interiors fully designed — like Brown Brothers & Co. did with their Gateway Aspen development in the West End, which I sold last spring. Read the NYT Article
The Pros of "Giving a Flake"
Never a shrinking violet when it comes to social and environmental causes, the Aspen Ski Co recently launched the clever-sloganed, “give a flake” marketing campaign. With the effects of climate change becoming more real every year, it’s a rally to save the ski industry as much as anything else.
For an interesting read on the pros and cons of political marketing check out this Business Insider think-piece.
Meet a Full-time Google Engineer Who Also Attends Juilliard ... Full Time
According to his profile in the Aspen Times, Jeffrey Li, a student at the Aspen Music School, saved up enough vacation time to spend a month in Aspen studying cello before he flew back to Google HQ in California. He keeps a cello on each coast and flies to and from school in Manhattan with his bow. That shows some serious time-management.
Why Does Aspen Smell So Amazing?
In a 2004 episode of The Simpsons, Marge has an old classmate over to dinner who has become a Diane Sawyer-type success. After dinner, while washing a serving bowl the friend had brought over, Lisa says, "Even her bowl smells glamorous." Marge rips it away incredulously, smells it and sighs, "It's like Christmas in Aspen."
Read the article in The Aspen Times
The Most Interesting Gallery in Aspen
Aspen is famous for its world-class skiing, but this gorgeous little space, newly reimagined by Annabelle Selldorf, may be worth a trip on its own.
